Tag Archive: Avión
Taking Control Of Avión, Pernod Will Look To Bolster Its Already-Torrid Growth
With last night’s announcement that it has acquired a significant majority stake in super-premium Tequila brand Avión, Pernod Ricard USA is now the latest major spirits player to fortify its presence in the upscale Tequila segment, following a series of industry deals in the category this year. Continue reading →
Posted in News on July 11, 2014Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →
Posted in News on May 21, 2014Interview, Part 2: Bryan Fry of Pernod Ricard USA
In the second part of our interview, Pernod Ricard USA president and CEO Bryan Fry talks strategy, revealing the company’s approach on striking the right balance between spirits and wine, optimizing the route to market and building the Pernod Ricard brand portfolio. Continue reading →
Posted in News on April 1, 2014
