Tag Archive: Bacardi Ltd.
News Briefs for July 29, 2015
•Sales of Tito’s Handmade Vodka haven’t been hurt by last fall’s lawsuits over its “handmade” claim. Continue reading →
Posted in News on July 29, 2015Martini Adds New Tier Of Upscale Vermouths
Bacardi Ltd.’s Martini vermouth brand is adding a higher-priced tier to its range in the U.S. market. Continue reading →
Posted in News on July 16, 2015Bacardi Takes Control Of Leblon Cachaça, As Dealmaking Continues
Bacardi has acquired full ownership of Leblon, the cachaça brand in which it has held a minority stake since 2007. Continue reading →
Posted in News on July 9, 2015Bacardi Adds To Rum Stable With Mixology-Driven Banks Brand
Bacardi Ltd. has acquired the Banks rum brand for an undisclosed sum. Continue reading →
Posted in News on July 8, 2015News Briefs for May 12, 2015
•E.&J. Gallo has rolled out the latest addition to it Viniq shimmering liqueur line, Viniq Ruby, nationwide. Continue reading →
Posted in News on May 12, 2015Bacardi Merges Global Creative, Digital And Media Duties With BBDO, OMD
Bacardi Ltd. is consolidating the creative, digital and media operations for its core portfolio via a new partnership with BBDO Worldwide and Omnicom Group’s OMD Worldwide. Continue reading →
Posted in News on April 16, 2015
