Tag Archive: Bacardi Ltd.

As Competition Intensifies, Grey Goose Looks To Reignite Growth

Long one of the drinks industry’s most revered brands, Bacardi Ltd.’s Grey Goose has seen growth slow in recent years, and the upscale vodka label is now confronting perhaps its staunchest challenges to date in the form of intensifying competition in the vodka category and consumers’ tilt toward brown spirits. Continue reading →