Tag Archive: Bacardi
Patrón Targets Tequila’s High End, Unveiling “El Alto”
Luxury Tequila leader Patrón, part of the Bacardi portfolio, is aiming to capitalize on rapid growth at the high end of the burgeoning agave category with the debut of Patrón El Alto. Continue reading →
Posted in News on November 8, 2022Market Watch: Rum Players Aim To Boost The Aged Segment
The overall rum category has been stuck at under 25 million cases in the U.S. for some time, but bottlings at the premium end—particularly top aged selections—are increasing by double digits, albeit from a small base. Continue reading →
Posted in News on October 28, 2022News Briefs for October 13, 2022
•Teeling Whiskey, distributed by Bacardi, has announced a new 32-year-old single malt whiskey. Continue reading →
Posted in News on October 13, 2022Major Changes At Bacardi As Pete Carr Moves To Global Role, Tony Latham To Lead North America
In a series of changes announced by Bacardi Ltd. this morning, current regional vice president for North America Pete Carr will move to a global role within the company, taking on the newly created role of executive vice president and global growth officer. Continue reading →
Posted in News on October 4, 2022Q+A: Brian Cox On The New Dewar’s 12-Year-Old
Dewar’s Scotch whisky, with U.S. volume of just under 900,000 cases last year, according to Impact Databank, has built a fresh record of innovation in the blended Scotch arena in recent years. Continue reading →
Posted in News on September 21, 2022News Alert: Ned Duggan Named Global CMO At Bacardi
John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after more than 28 years with the company at the end of 2022. Continue reading →
Posted in News on September 16, 2022
