Tag Archive: Bacardi
Bacardi Leverages Canned Cocktails, Upscale Extensions To Boost Growth
Bacardi’s namesake brand remains the largest player in rum, holding 30% of the U.S. category by volume, according to Impact Databank. Continue reading →
Posted in News on April 19, 2022As The On-Premise Recovers, Mezcal Resumes Upward Trajectory
After a 50% surge three years ago, export volumes of mezcal to the U.S. advanced by just 12.5% in 2020, as growth slowed significantly due to the pandemic’s crippling effect on the on-premise sector—where Mezcal had derived much of its previous momentum. Continue reading →
Posted in News on April 11, 2022Bacardi’s Latest Havana Club Trademark Effort Faces Setback
Bacardi’s latest effort in its battle with Pernod Ricard over the Havana Club rum trademark in the U.S. saw a setback in a Virginia federal court earlier this week. Continue reading →
Posted in News on April 8, 2022Bacardi Kicks Off New Campaign For Flagship Rum Brand
Bacardi has kicked off a new ad campaign for its namesake rum brand called “Move Like It’s Summer.” Continue reading →
Posted in News on April 5, 2022News Briefs for March 21, 2022
•Bacardi Ltd. has announced a $1 million donation to the Red Cross and Mercy Corps to alleviate suffering in Ukraine. Continue reading →
Posted in News on March 21, 2022News Briefs for March 10, 2022
•Lapostolle is launching a new single-vineyard wine from one of the oldest Cabernet Sauvignon vineyards in Chile. Continue reading →
Posted in News on March 10, 2022
