Tag Archive: Bacardi
Diageo Hits Back In Tequila Class Action Case
Diageo was recently targeted by a class action lawsuit from plaintiffs who assert that Tequila brands Casamigos and Don Julio don’t live up to their billing as 100% agave spirits. Continue reading →
Posted in News on July 15, 2025Patrón Doubles Down On Additive-Free With New Ad Effort
Bacardi-owned Patrón Tequila continues to play up its additive-free credentials, debuting a fresh round of ads featuring redacted language to highlight the charged conversation around additives in Tequila, which has seen some brands embrace the additive-free moniker and others downplay its relevance. Continue reading →
Posted in News on July 10, 2025Tequila’s Top Players Driving Growth In The Year-To-Date
Last year, Tequila reached a new record-high in the U.S. market despite a deceleration, rising by 2.5% to 31.3 million cases, according to Impact Databank. Continue reading →
Posted in News on June 30, 2025News Briefs for June 25, 2025
•Bacardi has partnered with actor Jonathan Bailey for a new ad campaign promoting the Bermuda-based company’s Martini aperitivo brand. Continue reading →
News Briefs for June 12, 2025
•Bacardi has released the latest limited-edition whisky from Dewar’s, a 19-year-old blended Scotch finished in Calvados barrels. Continue reading →
Bacardi Backs Grey Goose With New Global Campaign
Bacardi-owned Grey Goose vodka is receiving a new global ad campaign. Continue reading →
