Tag Archive: Bacardi
Dewar’s Unveils Caribbean Smooth, The First In A Series Of New Cask-Finished Expressions
Dewar’s Scotch whisky is launching Dewar’s Caribbean Smooth, an 8-year-old, double-aged Scotch finished in Caribbean rum casks. Continue reading →
Posted in News on September 9, 2019Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose
Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →
Posted in News on July 30, 2019News Briefs for July 10, 2019
•Captain Morgan has partnered with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. Continue reading →
Posted in News on July 10, 2019Rum’s Top Players Look To Expand Occasions And Premiumize The Category
Total rum volumes declined 1% to 22.6 million cases in the U.S. last year, according to Impact Databank. Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. Continue reading →
Posted in News on July 8, 2019News Briefs for June 20, 2019
•Trinchero Family Estates has debuted a new line of vermouths. Continue reading →
Posted in News on June 20, 2019Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose
Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose.
Posted in News on May 14, 2019
