Tag Archive: Bacardi
News Alert: Bacardi To Acquire Full Control Of Patrón
Bacardi has announced that it has agreed to acquire 100% of Patrón Spirits International in a deal that values the company at $5.1 billion. Continue reading →
Posted in News on January 22, 2018Bacardi Ups Ante In Havana Club Fight
The war of words between Bacardi and Pernod Ricard over Havana Club continues. Continue reading →
Posted in News on January 8, 2018Pernod “Confident We Will Prevail” In Havana Club Dispute
Following the recent launch of Bacardi’s “Forever Cuban” campaign for Havana Club rum, Pernod Ricard tells SND it remains confident it will prevail in the long-running battle over the U.S. trademark for the brand. Continue reading →
Posted in News on January 5, 2018Bacardi’s “Forever Cuban” Campaign Reignites Havana Club Battle
Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that launched late last year. Continue reading →
Posted in News on January 4, 2018Top 25 Spirits Brands Post Impressive Rise In 2017
While the U.S. spirits market is seeing increased contributions from craft and boutique offerings, early results for calendar year 2017 show that the industry’s major players remain very much in charge. Continue reading →
Posted in News on January 2, 2018Liqueurs Look To Cocktail Trends To Boost Growth
Total liqueurs volumes in the U.S. market are projected to fall by 1.5% to 18.7 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 19, 2017
