Tag Archive: Bacardi
Bacardi’s Puerto Rican Rum Distillery Back Up And Running
Bacardi has resumed production at its Puerto Rico-based rum distillery, less than two weeks after Hurricane Maria devastated the island. Continue reading →
Posted in News on October 10, 2017Bacardi Leads The Way In Puerto Rico Recovery Effort
With Puerto Rico still reeling from the devastation wrought by Hurricane Maria last month, one of the island’s most prominent businesses—Bacardi—is stepping up to play a major role in the relief efforts. Continue reading →
Posted in News on October 4, 2017Bacardi Pledges $3 Million To Disaster Relief After Hurricane Maria Devastates Puerto Rico
Bacardi Ltd will donate $3 million to disaster relief efforts related to Hurricanes Irma and Maria—which devastated parts of the Caribbean, including Puerto Rico, seat of Bacardi’s rum distillery—as well as the recent Mexico City earthquake. Continue reading →
Posted in News on September 22, 2017News Briefs for September 19, 2017
•The world’s top drinks marketers are banding together on a new effort to set rigorous standards for promoting their brands in the digital marketing space. Continue reading →
Posted in News on September 19, 2017News Briefs for August 3, 2017
•San Francisco’s Anchor Brewing has reportedly been acquired by Japan’s Sapporo Holdings Ltd. for an undisclosed sum, according to SFGate. Continue reading →
Posted in News on August 3, 2017Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push
While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →
Posted in News on July 13, 2017
