Tag Archive: Bacardi
News Briefs for May 10, 2016
•Grey Goose has unveiled a new TV advertising push under its ongoing Fly Beyond campaign. Continue reading →
Posted in News on May 10, 2016Ruben Rodriguez, Former Bacardi Chairman, Dies At 79
Ruben Rodriguez, the former chairman and chief executive officer of Bacardi Ltd., died May 5 at the age of 79. Continue reading →
Posted in News on May 9, 2016Impact Seminar Snapshot: Diageo, Bacardi, William Grant Firmly Focused On Future
Diageo, Bacardi and William Grant & Sons market some of the most established and best-known spirits brands in the world. However, in addressing attendees at last week’s 40th annual Impact Seminar, top executives from all three companies stressed the need to embrace change as a core element for achieving success in today’s drinks market. Continue reading →
Posted in News on March 17, 2016Bacardi Files New Havana Club Action As Pernod Vows To Defend Trademark
Bacardi has filed an amended complaint asking a U.S. District Court in Washington, D.C. to cancel the Cuban government’s Havana Club trademark in the U.S., which was renewed for 10 years by the U.S. Patent & Trademark Office (USPTO) last month. Continue reading →
Posted in News on March 16, 2016News Alert: Southern Creates New Transatlantic Division To Handle Bacardi Business
With Bacardi opting last month to align with the new Southern Glazer’s Wine & Spirits across all its markets, Southern has formed a new division, Transatlantic Spirits, to handle Bacardi’s brands. Continue reading →
Posted in News on February 16, 2016Bacardi Makes Its Case To U.S. Government In Effort To Regain Havana Club Trademark
Bacardi Ltd. has officially petitioned the U.S. government to reverse a recent decision on the Havana Club trademark—and return it to Bacardi. Continue reading →
Posted in News on February 16, 2016
