Tag Archive: Bacardi
The Southern-Glazer’s Alliance: A Game Changer For U.S. Wine And Spirits Distribution. More Changes Expected
Today, Southern Wine & Spirits and Glazer’s Inc. are announcing an accord to join forces and create a distribution powerhouse covering 41 U.S. states, as well as Washington, D.C., Canada and the Caribbean. Based on Impact Newsletter’s wholesaler numbers for 2015, this deal combines Southern’s $11.8 billion in sales revenue with Glazer’s $3.7 billion—forming a juggernaut with over $15 billion in annual sales, not including an expected $1 billion in annual revenue from a new national supplier agreement with Bacardi.
Posted in News on January 11, 2016Exclusive: Bacardi Makes Unprecedented $1 Billion Move, Creating New National Distribution Network
Shanken News Daily has learned from reliable sources that Bacardi management has told its long-standing distributor network that it’s moving its business across the U.S. to Southern Wine & Spirits and Glazer’s operations.
In A Category Dominated By Hennessy, Newcomer D’Ussé Cognac Is Rising Fast
The resurgent U.S. market’s Cognac sales were propelled by category leader Hennessy’s 9% gain last year, but smaller brands have been making significant advances—including a newcomer from Bacardi, a company not known for its presence in Cognac. Continue reading →
Posted in News on December 11, 2015Bacardi Goes On Offensive In Spiced Rum Segment With New Push For Oakheart
Bacardi is undertaking a new effort in the spiced rum category, backing its Oakheart offshoot with a campaign intended to steal share from dominant competitor Captain Morgan. Continue reading →
Posted in News on November 10, 2015Bacardi Looks To Stage Turnaround For Core Brand With $25 Million U.S. Campaign
Bacardi, the U.S. market’s leading rum brand, is looking to assert its category dominance and reignite growth with a new advertising push featuring the tagline, “Nothing in the Way.” Continue reading →
Posted in News on October 12, 2015News Briefs for October 1, 2015
•When the Coravin was launched in July 2013, there were plenty of skeptics: Could the device really extract a glass of wine from a bottle and leave the remainder sealed and fresh? And was there a market for that? Continue reading →
Posted in News on October 1, 2015
