Tag Archive: Bacardi
Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside
Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →
Posted in News on July 23, 2015News Briefs for July 21, 2015
•Bacardi is introducing a new Tangerine flavor under its flagship rum brand. Continue reading →
Posted in News on July 21, 2015Bacardi Takes Control Of Leblon Cachaça, As Dealmaking Continues
Bacardi has acquired full ownership of Leblon, the cachaça brand in which it has held a minority stake since 2007. Continue reading →
Posted in News on July 9, 2015Bacardi Adds To Rum Stable With Mixology-Driven Banks Brand
Bacardi Ltd. has acquired the Banks rum brand for an undisclosed sum. Continue reading →
Posted in News on July 8, 2015News Briefs for June 29, 2015
•Diageo is close to unloading Scotland’s Gleneagles, a luxury resort property that’s expected to bring as much as £200 million ($315m) into the company’s coffers, according to U.K. press reports. Continue reading →
Posted in News on June 29, 2015EXCLUSIVE: Bacardi Creates Centers Of Excellence To Bring Marketing Efforts Closer To Consumers
In an effort to bring its brand strategies closer to its key markets—and make them more relevant to consumers—Bacardi Ltd. has established Centers of Excellence (CoEs) in North America and Europe. Continue reading →
Posted in News on June 15, 2015
