Tag Archive: Bacardi
News Briefs for April 15, 2014
•Heaven Hill Distilleries has revamped the packaging for its Rittenhouse Bottled-In-Bond Straight Rye Whisky. Continue reading →
Posted in News on April 15, 2014News Alert: Ed Shirley Retires From Bacardi Ltd.
Bacardi Limited has announced the retirement of president and chief executive officer Ed Shirley, effective immediately. Continue reading →
Posted in News on April 8, 2014EXCLUSIVE: Dewar’s Unveils New Ad Campaign, Global Repack
Bacardi-owned Dewar’s Scotch is rolling out a new global campaign under the title “Live True.” Continue reading →
Posted in News on April 7, 2014Bacardi Unveils D’ussé XO
Two years after launching the D’ussé Cognac brand with a VSOP offering, Bacardi is extending the upscale label with an XO expression. Continue reading →
Posted in News on March 27, 2014Impact Seminar Snapshot: Bacardi’s Robert Furniss-Roe On The Millennial Generation
Slated to be the single largest generation in history, Millennials represent perhaps the most sought-after demographic for drinks marketers. Continue reading →
Posted in News on March 24, 2014Impact Seminar Snapshot: Menezes Urges Responsibility Drive With Industry-Wide “Call To Action”
While beverage alcohol industry leaders have emphasized responsible consumption of their products in recent years, the sector continues to face intense scrutiny from government agencies, NGOs and other critics. Continue reading →
Posted in News on March 21, 2014
