Tag Archive: Bacardi
Bacardi’s Take On On-Premise Trends Heading Into 2025
While wholesalers tell SND that consumers continue to be cautious in the on-premise so far this holiday season, the hope for 2025 is that improving consumer confidence leads to a rising tide across the nation’s restaurants and bars. Continue reading →
Posted in News on December 19, 2024Cognac’s Leading Players Plot Category Rebound
Cognac has seen its share of challenges lately, impacted not only by slower drinks consumption overall but also a marked migration of consumers toward Tequila, which continues to attract more multicultural fans. Continue reading →
Posted in News on December 18, 2024Blended Scotch Brands Innovate, Premiumize To Find New Audiences
While blended Scotch whisky has seen a slowdown in the U.S. lately, marketers point to premiumization as a saving grace, with some super-premium and luxury brands or expressions bucking the downward trend. Continue reading →
Posted in News on November 19, 2024With New Campaign, Upscale Launches, Dewar’s Continues To Premiumize
According to Impact Databank, Bacardi-owned Dewar’s ranks second among all blended Scotch brands in the U.S. at 870,000 cases, out of global volume of 3.3 million cases. Continue reading →
Posted in News on November 5, 2024Bacardi Wins Round In Havana Club Battle
Bacardi has won the latest round in its ongoing battle with Pernod Ricard over the U.S. trademark for the Havana Club rum brand. Continue reading →
Posted in News on October 17, 2024Dewar’s Unveils New Global Campaign “Here’s to the Story”
Bacardi Ltd blended Scotch whisky brand Dewar’s has debuted its latest global campaign, “Here’s to the Story.” Continue reading →
Posted in News on October 9, 2024
