Tag Archive: Bacardi
Bacardi Remaking Its Flagship Rum Brand In New Global Repositioning Effort
Bacardi rum has unveiled a major repositioning, including a new global campaign emphasizing its 150-year heritage. Continue reading →
Posted in News on November 18, 2013News Briefs for November 5, 2013
•Bacardi’s Grey Goose has formed a new, three-year marketing partnership with PGA Tour golf. Continue reading →
Posted in News on November 5, 2013Former Bacardi Chairman Manuel Jorge Cutillas Passes Away At 81
Manuel Jorge Cutillas, former chairman of Bacardi Ltd., died unexpectedly on November 1. Continue reading →
Posted in News on November 4, 2013Bacardi Rum Targets Scotch, Cognac Drinkers With New Facundo Collection
Bacardi has unveiled The Facundo Rum Collection, a new range of limited-edition, aged sipping rums. Continue reading →
Posted in News on November 1, 2013News Briefs for October 30, 2013
•Trinchero Family Estates has collaborated with the Robertson family of A&E reality show “Duck Dynasty” on a new line of wines, SND has learned. Continue reading →
Posted in News on October 30, 2013EXCLUSIVE: Grey Goose Embarks On Multi-Million Dollar Global Campaign
Bacardi is launching a multi-million dollar global ad campaign for Grey Goose vodka, “Fly Beyond.” Continue reading →
Posted in News on October 7, 2013
