Tag Archive: Bacardi
News Briefs for July 17, 2013
•Bacardi is undertaking a number of new initiatives for its Martini brand to celebrate the sparkling wine and vermouth label’s 150th anniversary. Continue reading →
Posted in News on July 17, 2013Innovation Spices Up Rum Category, As Upstarts And Established Brands Add Flavor
Innovation is providing a bounce to the U.S. rum market, as the success of a raft of flavor extensions, spiced upstarts and high-proof entries are offsetting relatively soft results for the category’s most established core offerings. Continue reading →
Posted in News on June 25, 2013News Briefs for May 24, 2013
•Bacardi has launched a new campaign celebrating the Cuban provenance and heritage of its namesake rum brand. Continue reading →
Posted in News on May 24, 2013News Briefs for May 20, 2013
•Bacardi-owned Dewar’s Scotch is supporting the recent launch of its Highlander Honey extension with a new television ad campaign. Continue reading →
Posted in News on May 20, 2013News Briefs for May 1, 2013
•Bacardi has extended its Classic Cocktails Light range with a new flavor, Light Strawberry Daiquiri. Continue reading →
Posted in News on May 1, 2013News Briefs for April 4, 2013
•Robert Furniss-Roe, president of Bacardi’s North America region, has been awarded the Samuel Bronfman Memorial Award by the UJA-Federation of New York’s Wine & Spirits Division. Continue reading →
Posted in News on April 4, 2013
