Tag Archive: Bacardi
IMPACT Seminar Snapshot: Ed Shirley And Simon Hunt On Global Brand-Building
A year ago this month Shanken News Daily exclusively broke the news that Bacardi Ltd. had tapped consumer goods veteran Ed Shirley as its new president and CEO. Continue reading →
Posted in News on March 27, 2013EXCLUSIVE: Robert Furniss-Roe On Bacardi USA’s Diversification
In the latest issue of Impact, Bacardi North America president Robert Furniss-Roe and key members of the Bacardi USA team—including senior vice president and chief marketing officer Juan Rovira; vice president, managing director, rum Toby Whitmoyer; vice president-brand managing director, vodka Shane Graber; and vice president-brand managing director, Dewar’s Arvind Krishnan—discuss Bacardi’s ongoing efforts to diversify and grow its portfolio via investment and innovation. Continue reading →
Posted in News on March 21, 2013Dewar’s Makes Flavored Scotch Play With Highlander Honey
The Bacardi-owned Dewar’s Scotch brand is entering the thriving flavored whisk(e)y category with its launch of Dewar’s Highlander Honey. Continue reading →
Posted in News on March 15, 2013St-Germain’s Success Attracts Rival Interest In Elderflower Liqueur Segment
On the heels of St-Germain’s success, the elderflower liqueur category is gaining some traction in the U.S., where cocktail trends have helped boost its status among consumers. Continue reading →
Posted in News on March 11, 2013News Briefs for March 11, 2013
•Fueled by its increasing emphasis on emerging markets, Diageo has announced plans to refocus its global supply and procurement operations. Continue reading →
Posted in News on March 11, 2013Bacardi Expands D’Ussé Cognac To New Markets
Bacardi USA has introduced its D’Ussé Cognac brand into several new markets, following the label’s initial launch into New York and Washington, D.C. last summer (reported by SND on May 9, 2012). Continue reading →
Posted in News on February 19, 2013
