Tag Archive: Bacardi
Exclusive: Bacardi Rum Set To Launch New Pineapple Fusion Extension
Bacardi USA is introducing its latest Bacardi flavor extension, Pineapple Fusion, at the NBA All-Star game this weekend in Houston, Texas. Continue reading →
Posted in News on February 15, 2013Bacardi Taps Foster’s Veteran For CMO Post
Bacardi Ltd. has filled its chief marketing officer position, which has been vacant since Sylvia Lagnado departed at the end of 2012. Continue reading →
Posted in News on February 4, 2013Bacardi Acquires St-Germain, Aiming To Make Brand Into Global Player
Bacardi Ltd. has acquired St-Germain elderflower liqueur, one of the market’s fastest-growing spirits brands, from the Cooper Spirits Co. Continue reading →
Posted in News on January 8, 2013Pernod Ricard Says On-Premise Is Driving Gains, Sees Major Innovation Push For 2013
Pernod Ricard is optimistic about its sales outlook as the holiday season heats up, especially in the on-premise, where U.S. spirits dollar growth is currently running above 7%. Continue reading →
Posted in News on December 21, 2012Upstart Gin Brands Boost Category, Alter Market’s Landscape
The U.S. gin market has endured lackluster results for the past few years. However, a few standout brands—including E.&J. Gallo’s New Amsterdam and William Grant & Sons USA’s Hendrick’s—have given the category a much-needed boost, providing dynamism and enhancing gin’s premium credentials. Continue reading →
Posted in News on December 7, 2012News Briefs for November 15, 2012
•Campari America is debuting a limited edition holiday bottle for its flagship bitter brand. Continue reading →
Posted in News on November 15, 2012
