Tag Archive: Bacardi
News Briefs for July 16, 2012
•Campari America is launching its first TV ad campaign for Skyy vodka today, titled “Passion for Perfection.” Continue reading →
Posted in News on July 16, 2012News Briefs for July 12, 2012
•Bacardi Ltd. has named former Diageo executive Ron Anderson to the role of senior vice president, chief commercial officer, effective August 1. Continue reading →
Posted in News on July 12, 2012News Briefs for July 5, 2012
•Sonoma Valley-based Don Sebastiani & Sons has been named the exclusive sales and marketing agent for New Zealand wine brand Farmer’s Market Wine Co. Continue reading →
Posted in News on July 5, 2012Bacardi To Take Havana Club National
Following a recent victory in its U.S. legal battle over the Havana Club rum trademark with Pernod Ricard, Bacardi is gearing up to expand its version of the rum brand into national distribution. Continue reading →
Posted in News on June 14, 2012News Briefs for June 6, 2012
•Bacardi rum is rolling out two flavor extensions—Wolf Berry, a blend of blueberry and wolf (or goji) berry, and Black Razz, a mix of raspberry and black sapote. Continue reading →
Posted in News on June 6, 2012News Briefs for May 23, 2012
•Bacardi has unveiled Bacardi Classic Cocktails Light, a new range of low-calorie, RTD beverages. Continue reading →
Posted in News on May 23, 2012