Tag Archive: Bacardi
Pernod Launches New Cuban Rum Trademark After Supreme Court Opts To Stay Out Of Dispute
With the U.S. Supreme Court deciding earlier today not to intervene in the long-running Havana Club trademark dispute between Pernod Ricard and Bacardi, Pernod has registered a new trademark—Havanista—with the U.S. Patent and Trademark Office so that it can market a Cuban rum brand in the U.S. if the embargo with Cuba is eventually lifted. Continue reading →
Posted in News on May 14, 2012Bacardi To Challenge Cognac Category With Ultra-Premium D’ussé
Bacardi USA CEO Robert Furniss-Roe and CMO Juan Rovira unveiled a new ultra-premium Cognac brand, D’ussé, at a private tasting for a few journalists last night in New York City. Continue reading →
Posted in News on May 9, 2012Bacardi Planning New-Product Blitz
Just days after naming a new global chief executive, Bacardi says it’s planning a raft of new products for the U.S. market. Continue reading →
Posted in News on March 15, 2012News Briefs for March 14, 2012
•Beam Inc. has raised prices on its Bourbon brands and could take a second round of U.S. price hikes this year, Beam North America president Bill Newlands told the Reuters Food and Agriculture Summit earlier this week. Continue reading →
Posted in News on March 14, 2012Exclusive—Part 2: Interview With New Bacardi President And CEO Ed Shirley
In this exclusive interview with Shanken News Daily, new Bacardi president and CEO Ed Shirley talks about his experience, his core strategic principles and his future goals for Bacardi. Continue reading →
Posted in News on March 9, 2012EXCLUSIVE: Bacardi Names New Worldwide President And CEO
Shanken News Daily has learned in an exclusive interview that Bacardi Limited has named Ed Shirley, former vice chairman of Procter & Gamble’s Global Beauty & Grooming division, as its new president and CEO. Continue reading →
Posted in News on March 9, 2012
