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Tag Archive: Bacardi

Bacardi Extends Scotch Labels Aberfeldy, Dewar’s With New Launches

Bacardi is debuting two new offerings within its Scotch whisky range this spring. Continue reading →

Posted in News on May 3, 2024

News Briefs for April 25, 2024

•Napa-based importer and marketer Quintessential Wines has been named the exclusive U.S. importer for New Zealand’s Marisco Family Vineyards, effective June 1. Continue reading →

Posted in News on April 25, 2024

Grey Goose Extends At The High End With On-Premise Focused Altius

Upscale vodka brand Grey Goose, part of the Bacardi portfolio, is expanding its range at the top tier with a new expression called Altius. Continue reading →

Posted in News on April 24, 2024

Bacardi Eyes A Bigger Role For Premium Rums Looking Ahead

While it’s been a tough stretch for the rum category, with overall volume down 4.5% to 21.4 million cases in the U.S. last year, according to Impact Databank, category leader Bacardi sees potential to bolster the share of premium offerings within its portfolio moving forward. Continue reading →

Posted in News on April 22, 2024

Bacardi North America Appoints Company Veteran Jeff Branson SVP And Managing Director, Commercial

Bacardi has named company veteran Jeff Branson as senior vice president and managing director of commercial for North America. Continue reading →

Posted in News on April 5, 2024

News Briefs for April 2, 2024

•Bacardi is relaunching Patrón XO Cafe liqueur as a limited release. Continue reading →

Posted in News on April 2, 2024

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