Tag Archive: Baileys
Diageo Applies Multipronged Approach To Boost Struggling Baileys
Perhaps no spirits brand is as synonymous with the holiday season as Baileys. Continue reading →
Posted in News on December 31, 2013News Briefs for August 16, 2013
•Diageo is extending Baileys with a new flavor entry, Vanilla Cinnamon, to roll out September 1. Continue reading →
Posted in News on August 16, 2013News Briefs for August 12, 2013
•Reports out of Scotland say several Whyte & Mackay (W&M) board members—including United Spirits Ltd. (USL) chairman Vijay Mallya—have stepped down from the United Spirits-owned whisky producer following Diageo’s acquisition of a controlling stake in USL. Continue reading →
Posted in News on August 12, 2013Diageo Repacks Baileys In Continuing Relaunch
Diageo is continuing the relaunch of Baileys with the rollout of a new bottle that the company says evokes Baileys’ “modern, feminine sense of style.” Continue reading →
Posted in News on March 5, 2013Diageo Launches Biggest-Ever Global Baileys Campaign
Diageo is launching its biggest-ever global campaign for Baileys, under the new tagline “Cream With Spirit.” Continue reading →
Posted in News on October 4, 2012News Briefs for November 1, 2011
•As Washington State prepares for a referendum (conducted by mail and ending next Tuesday) on privatizing liquor sales, it’s reportedly mulling bids from two firms for the Seattle liquor distribution center currently run by the state’s liquor control board. Continue reading →
Posted in News on November 1, 2011
