Tag Archive: Barefoot

Wine Dollars Slip 4.5% Off-Premise Year-To-Date

The U.S. wine market’s decline in the off-premise accelerated in the four-week period ending May 12 in both volume and value terms, according to IRI/Circana. Continue reading →

Gallo Expanding Barefoot’s Audience Through NFL Platform

Impact Databank: Wine Market To Rise Slightly By Value This Year

American wine consumption is expected to lose volume in 2023 for the third straight year, while achieving a slight rise in value, as uncertain economic conditions and fierce competition from other drinks continue to put pressure on the industry, according to the 2023 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast. Continue reading →

Impact Databank: U.S. Wine Market Projected To Slip By Volume, Rise By Value This Year

Faced with an uncertain economy and fierce competition from the proliferation of RTDs, as well as the continued strength of Tequila and whisk(e)y, U.S. wine market volume is projected to decline in 2022 for the second straight year, according to The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast, 2022 Edition. Continue reading →

E.&J. Gallo Becomes Official Wine Sponsor Of The NFL

E.&J. Gallo Winery has struck a deal to become the official wine sponsor of the National Football League. Continue reading →

Impact Databank: U.S. Wine Volume Projected To Decline In 2021, But Premium Brands Make Strides

After 27 consecutive annual gains, the wine industry in the United States is expected to suffer a 0.5% volume decrease this year, down to 335.4 million 9-liter cases—according to the recently released 2021 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast. Continue reading →