Tag Archive: Barton
Top Vodkas Aim To Hold Share Amid Challenge From RTDs
The vodka category still reigns supreme in volume terms among all spirits in the U.S. market at 75 million cases in 2024, according to Impact Databank. Continue reading →
Vodka Marketers Aim For Renewed Growth In 2023
Vodka volume in the U.S. slipped slightly last year, down 0.5% to 81 million cases, according to Impact Databank, but the versatile category remains the largest single segment of the U.S. spirits market, and some marketers see renewed growth opportunities moving forward. Continue reading →
Posted in News on March 14, 2023
