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Tag Archive: Beam Inc

Maker’s Mark Reportedly Explores Barrel-Rinsing Technique To Boost Supply

Four months after consumer outcry nixed Maker’s Mark’s plan to gain additional supply by reducing its alcohol strength, Beam-owned Maker’s is reportedly considering employing a “state of the art rinse process” that could help it extract more Bourbon from each barrel. Continue reading →

Posted in News on June 3, 2013

Beam Backs Cruzan With New U.S. Campaign

Beam Inc. has unveiled a new marketing campaign for its Cruzan rum brand. Continue reading →

Posted in News on May 13, 2013

Laphroaig Gets Global Makeover

Beam Inc. has unveiled a global packaging update for its Laphroaig single malt Scotch whisky brand. Continue reading →

Posted in News on May 3, 2013

Pinnacle Provides Boost For Beam In First Quarter

Despite lackluster results from its core brands, Beam Inc. posted solid sales growth in the first quarter of 2013, thanks largely to the positive stream from its acquisition of Pinnacle Vodka. Continue reading →

Posted in News on May 2, 2013

News Briefs for April 22, 2013

•Beam has expanded its fast-growing Skinnygirl brand with a number of new flavor extensions. Continue reading →

Posted in News on April 22, 2013

News Briefs for April 12, 2013

•Online retailer Amazon has extended its Amazon Wine delivery service to Texas. Continue reading →

Posted in News on April 12, 2013

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