Tag Archive: Beam Inc
News Briefs for May 18, 2012
•Beam Inc.’s Maker’s Mark Bourbon has released “Makes Its Mark,” a new video and digital campaign inspired by the upcoming 2012 presidential election. Continue reading →
Posted in News on May 18, 2012News Briefs for May 10, 2012
•Palm Bay International has been named exclusive U.S. importer and marketer for South America’s Terra Andina wines. Continue reading →
Posted in News on May 10, 2012News Briefs for May 3, 2012
•In its interim statement for its fiscal third quarter (ended March 31), Diageo posted a 6% rise in organic sales and 3% organic volume increase, due in part to strong premium and super-premium brand performances in North America. Continue reading →
Posted in News on May 3, 2012News Briefs for April 26, 2012
•Beam Inc.’s Sauza Tequila has launched a new, all-digital campaign targeting female consumers. Continue reading →
Posted in News on April 26, 2012Pinnacle May Become Beam’s Biggest-Volume Brand By Year-End
Beam Inc.’s announcement this morning that it will pay $605 million to acquire Pinnacle vodka and Calico Jack rum from White Rock Distilleries has instantly transformed it into a leading vodka player in the U.S.—and Pinnacle also could become Beam’s biggest-volume brand in the U.S. market by year-end, overtaking its flagship Bourbon. Continue reading →
Posted in News on April 23, 2012News Briefs for April 23, 2012
•After months of talks, Russian Standard has secured a deal to increase its stake in rival vodka producer Central European Distribution Corp. from 9.9% to 28% for up to $310 million. Continue reading →
Posted in News on April 23, 2012
