Tag Archive: Beam Suntory
Super-Premium Bourbons Lead Impact’s “Hot Brand” Whiskies
Whisk(e)y, including all points of origin, is the largest category within Impact’s spirits Hot Brand list this year, propelled by U.S. consumers’ ongoing affinity for brown spirits and penchant for super-premium bottlings, especially in the American whiskey segment.
News Briefs for May 15, 2023
•Constellation Brands has acquired a minority stake in the non-alcoholic Töst brand through its venture capital arm. Continue reading →
Posted in News on May 15, 2023Impact Databank: Upscale Gin Imports Sustain Double-Digit Pace
After pantry-loading in 2020 led to a rare increase for the overall U.S. gin market, the category resumed its long-term decline last year. Continue reading →
Posted in News on May 10, 2023News Briefs for May 9, 2023
•Woodinville, Washington’s Ste. Michelle Wine Estates has named Robert Carruthers as the company’s new vice president, east region. Continue reading →
Posted in News on May 9, 2023Jim Beam Rolls Out Fresh Global Campaign, New Packaging
Beam Suntory has kicked off “People are Good for You,” a new global marketing campaign for Jim Beam. Continue reading →
Posted in News on May 2, 2023“Hot Brand” Tequilas: Diageo’s Dynamic Duo Leads The Way
With Tequila continuing to be among the best-performing areas of the drinks market, it’s no surprise that the category fielded 12 winners among Impact’s “Hot Brands” this year. Continue reading →
Posted in News on April 25, 2023
