Tag Archive: Betty Buzz
Blake Lively’s Betty Booze Primed For Expansion In The RTD Segment
With competition continuing to ramp up in the U.S. RTD market, brands with unique propositions and celebrity backing have an advantage in cutting through the clutter. Continue reading →
Posted in News on April 3, 2024Spirits-Based RTDs, Part 2: New Competitors Flock To Burgeoning Category
In the first part of this feature, we checked in on year-to-date growth from some of the top brands in the ascendant RTD market, which is projected to total almost 60 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 5, 2023Premium Mixers Go Mainstream, Matching Upscale Spirits Trend
Of the massive mixer market in the U.S., a growing piece of the pie is premium mixers made to complement upscale spirits brands in cocktails. Continue reading →
Posted in News on September 22, 2023Actress Blake Lively Extends Into RTDs With Betty Booze
Actress Blake Lively, already part of the drinks industry with her Betty Buzz mixers, is entering a new category, debuting a line of spirits-based canned RTDs. Continue reading →
Posted in News on June 29, 2023Wellness Trends Drive Growth For Non-Alcohol Spirits, Wines, And Beers
While beverage alcohol momentum appears to have slowed somewhat in the off-premise this year, health and wellness concerns have driven low- and no-alcohol drinks to increased popularity—especially among Millennials and Gen Z consumers. Continue reading →
Posted in News on December 1, 2022News Briefs for April 21, 2022
•Grupo Baron de Ley is debuting a new Organic Crianza expression under its El Coto brand from Rioja. Continue reading →
Posted in News on April 21, 2022
