Tag Archive: Bourbon
Beam Lowering Maker’s Mark’s Alcohol To Meet Demand
Beam’s fast-rising Maker’s Mark Bourbon says it will reduce its alcohol-by-volume from its current 45% to 42% in a bid to keep pace with demand. Continue reading →
Posted in News on February 11, 2013Beam’s Red Stag, Diageo’s Bulleit Rising Rapidly, Fueling Bourbon’s Expansion
Red Stag and Bulleit may not be among the U.S. market’s top-selling Bourbon brands, but both are driving expansion and excitement in the category. Continue reading →
Posted in News on January 29, 2013Diageo To Roll Out Bulleit 10
Impact “Hot Prospect” Bulleit Bourbon is set to be extended with a higher-proof, higher-priced offshoot, Bulleit 10. Continue reading →
Posted in News on January 11, 2013Bourbon’s Growth Accelerates, Fueled By Innovation
Top Bourbon marketers are fueling category growth both in the U.S. and globally, with major investments in new product development, line extensions and marketing campaigns. Continue reading →
Posted in News on November 15, 2012News Briefs for October 4, 2012
•Beam Inc. has opened a new innovation center and visitors’ center at its flagship distillery in Clermont, Kentucky. Continue reading →
Posted in News on October 4, 2012News Briefs for August 6, 2012
•The Bourbon (+11.3%), Irish whiskey (+24.7%) and vodka (+7.4%) categories continued to drive U.S. spirits growth in Nielsen channels in the three months through July 21. Continue reading →
Posted in News on August 6, 2012
