Tag Archive: Bourbon
Whisky Advocate Takes An Early Look At Diageo’s Orphan Barrel Whiskey Project
Back in late November, the whiskey media received news from Diageo of the Orphan Barrel Whiskey Project, a new series of old and rare limited-edition whiskeys from their warehouses. Continue reading →
Posted in News on January 29, 2014News Briefs for December 18, 2013
•Diageo is amping up Bulleit Bourbon’s marketing spend as the Impact “Hot Brand” targets international expansion. Continue reading →
Posted in News on December 18, 2013Jim Beam To Add First Single Barrel Bourbon
Beam Inc. is extending its flagship Jim Beam Bourbon with a single barrel edition. Continue reading →
Posted in News on December 17, 2013Four Roses Scales Back Production Due To Barrel Shortage
Bourbon producer Four Roses Distillery is being forced to temporarily scale back production due to an ongoing barrel shortage. Continue reading →
Posted in News on December 11, 2013As Bourbon Booms, Marketers Firm Prices And Look To Premiumize
While it’s easy to focus on volume gains in a category that’s added more than 5 million cases to its global total since 2005, the thriving Bourbon segment has been demonstrating even faster growth on the value side, with key players across the industry raising prices and releasing a wide array of trade-up options. Continue reading →
Posted in News on November 25, 2013Diageo Plans New Bourbon Launches For 2014, Sees Bulleit Reaching 1 Million Cases
Diageo says it will take the innovation route in its bid to increase its presence in the thriving Bourbon sector. Continue reading →
Posted in News on November 20, 2013
