Tag Archive: Brora
Diageo Creates Dedicated Global Luxury Unit To Tap The High End
In an effort to capitalize on premiumization globally, Diageo has unveiled a new Luxury Group to house its high-end brands. Continue reading →
Posted in News on November 12, 2024Whisky Advocate: Auction Update
Early July saw brisk sales across auction houses with a number of high-value sales. Continue reading →
Posted in News on July 24, 2023News Briefs for August 15, 2019
•Diageo has launched Brora 40-Year-Old 200th Anniversary Limited Edition, one of the oldest whiskies released from the ghost distillery. Continue reading →
Posted in News on August 15, 2019Diageo Pledges To “Explode” Its Single Malt Presence With Variety Of New Strategies
With a 37% share of the global Scotch category and 28 malt distilleries operating in Scotland, Diageo dominates the Scotch whisky industry. Continue reading →
Posted in News on November 13, 2015Interview: Diageo’s Head Of Whiskies, Nick Morgan
While the Johnnie Walker brand—with retail sales of $5.8 billion annually, according to Impact Databank—may be the standard-bearer for Diageo’s Scotch whisky portfolio, the company is also actively cultivating global demand for its upscale single malt Scotches. In Diageo’s fiscal year ended in June, its single malt stable—including Talisker, Oban, Lagavulin, The Singleton, Dalwhinnie, Clynelish, Cragganmore and others—showed collective 18% net sales growth. SND senior editor Daniel Marsteller recently interviewed Diageo head of whiskies Nick Morgan to get his take on the rapidly developing market for single malts and the opportunities and challenges ahead. Continue reading →
Posted in News on October 20, 2014
