Tag Archive: Campari America
Campari Extends Irish Mist Into Burgeoning Irish Whiskey Segment
Campari America is returning to the Irish whiskey segment, launching a new entry under its existing Irish Mist liqueur brand. Continue reading →
Posted in News on January 22, 2014As Flavored Whiskies Expand, Top Players See Opportunities And Challenges
With more than 50 new flavored whiskey products hitting the U.S. market in the first half of 2013 alone, producers have placed a big bet on the segment’s expansion. Continue reading →
Posted in News on January 15, 2014Interview, Part One: Gerry Ruvo, Chairman And CEO, Campari America
San Francisco-based Campari America represents about one-fifth of total sales for Italian parent Gruppo Campari, and in the first nine months of 2013, it remained a key growth engine for the company, posting a 3.7% sales rise on double-digit growth for the Wild Turkey franchise and the increasing momentum of the Campari brand. In the opening round of this two-part interview, Campari America chairman and CEO Gerry Ruvo discusses strategies to combat the increasingly price-competitive conditions in the U.S. vodka market with its core Skyy brand, as well as the ongoing success of Skyy’s flavored Infusions. Continue reading →
Posted in News on December 20, 2013News Briefs for December 11, 2013
•Campari America has expanded its Skyy vodka brand with a pair of new flavors, Skyy Infusions Vanilla Bean and Skyy Infusions Georgia Peach. Continue reading →
Posted in News on December 11, 2013News Briefs for November 19, 2013
•Excelsior Wine Co., the U.S. joint venture between Concha y Toro and Banfi Vintners, has named John Dougherty national sales director. Continue reading →
Posted in News on November 19, 2013Campari Enjoys Solid U.S. Sales Growth On Wild Turkey’s Rise, Adds Bulldog Gin To Lineup
Significant sales growth for the Wild Turkey franchise and the Campari aperitif brand propelled Gruppo Campari to a solid U.S. sales gain in the first nine months of 2013, the company reported earlier today. Continue reading →
Posted in News on November 14, 2013
