Tag Archive: Casamigos
Retailers See Gifting Boost Sales In Run-Up To Year-End
With the holiday season in full swing, beverage alcohol retailers are finding creative ways to add customer value and finish the year strong. Continue reading →
Posted in News on December 24, 2024Diageo Backs DeLeón Tequila With Biggest Ad Effort In A Decade
DeLeón Tequila is receiving a push from brand owner Diageo this fall, with the company unveiling a new “Bold Spirits, Rise” campaign aimed at younger LDA consumers. Continue reading →
Posted in News on November 21, 2024Tequila Driving The U.S. Spirits Category, Led By Super-Premium Tier
Tequila continues to be the star performer in the spirits category, having roughly doubled in size in the U.S. over the past eight years. Continue reading →
Posted in News on August 6, 2024Diageo Sees North America Sales Dip 3% Amid “Cautious Consumer Environment”
Diageo has revealed North American net sales down 3% to $7.9 billion for its fiscal year ended in June, with operating profit dipping 2% to $3 billion. Continue reading →
Posted in News on July 30, 2024With Shares Near A Four-Year Low, Diageo Becomes Subject Of Takeover Talk
With a portfolio totaling approximately 246 million cases globally, according to Impact Databank, Diageo continues to lead the global spirits market by a wide margin, boasting an enviable stable of brands including Johnnie Walker—the most valuable spirits brand worldwide—Smirnoff, Crown Royal, Don Julio, Casamigos, Captain Morgan, Baileys, Tanqueray, Bulleit, and Buchanan’s, as well as Guinness beer. Continue reading →
Posted in News on July 9, 2024News Briefs for April 9, 2024
•Casamigos is extending its range with a Casamigas Jalapeño Tequila. Continue reading →
Posted in News on April 9, 2024
