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Tag Archive: Cîroc

Diageo Forms JV With Main Street Advisors On Cîroc And Lobos 1707

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Continue reading →

Posted in News on April 8, 2025

News Alert: Diageo Forms JV With Main Street Advisors To Market Cîroc And Lobos 1707 Tequila

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Continue reading →

Posted in News on April 8, 2025

Report: Diageo Considers Sale Of Cîroc Vodka

After parting ways with disgraced former partner Sean Combs at the beginning of this year, Diageo is reportedly mulling the sale of the Cîroc vodka brand. Continue reading →

Posted in News on December 20, 2024

News Briefs for February 2, 2024

•Beam Suntory’s On The Rocks ready-to-serve cocktail brand is rolling out a new Strawberry Daiquiri extension. Continue reading →

Posted in News on February 2, 2024

Diageo’s U.S. Spirits Sales Dip 2% In Fiscal First Half; Depletions Slightly Ahead Of Shipments

Diageo saw its North America business—accounting for 37% of global sales—slip 2% to $4.1 billion in its fiscal first half ended in January, as the company lapped double-digit gains from a year ago across segments including Tequila, whiskey, and RTDs. Continue reading →

Posted in News on January 31, 2024

Diageo, Combs Settle Dispute, With Diageo Gaining Control Of DeLeon

In case you missed yesterday’s news alert, Diageo and former partner Sean “Diddy” Combs have settled their recent disputes out of court, with Diageo gaining full control of the DeLeón Tequila brand and Combs voluntarily dismissing his lawsuits against the company. Continue reading →

Posted in News on January 17, 2024

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