Tag Archive: Cîroc
News Briefs for December 16, 2011
•Diageo has released a new ad campaign for ultra-premium Cîroc vodka, featuring spokesman and musician Sean “Diddy” Combs, under the tagline “Luck Be a Lady.” Continue reading →
Posted in News on December 16, 2011Diageo Claims Edge In Key Multicultural Segment
Diageo is projecting that multicultural consumers will account for 80% of value growth across core spirits categories by 2015, and the company is aggressively courting that segment with an array of initiatives involving several of its top brands. Continue reading →
Posted in News on November 18, 2011News Briefs for November 10, 2011
•Diageo North America has released a new flavor extension to its ultra-premium Cîroc vodka brand across the U.S.—Cîroc Peach. Continue reading →
Posted in News on November 10, 2011Competitively Priced Pinnacle, Upscale Cîroc Lead Potent Spirits Mix In Control States
The explosive rise of brands like Pinnacle vodka, Skinnygirl premix cocktails, Fireball cinnamon schnapps and Jack Daniel’s Tennesee Honey liqueur is sparking solid spirits growth in control states across the U.S. market. Continue reading →
Posted in News on November 1, 2011Diageo Rides Premium Progress To 3 Percent U.S. Sales Growth For FY
Despite continuing economic headwinds, Diageo rode improved operating margin driven by cost cuts and a marketing push behind its key brands to solid sales growth in the U.S. market in its fiscal full year, ended June 30. Continue reading →
Posted in News on August 25, 2011Pinnacle, Cîroc And Fireball Spark Spirits’ Rise In Control States
An eclectic mix of established players and impressive upstarts—covering all areas of the pricing spectrum—is driving spirits growth in control states across the U.S. Continue reading →
Posted in News on August 2, 2011
