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Tag Archive: Crown Royal

Diageo Lays Out Vision For Continuing Industry Growth

While acknowledging challenging current conditions in beverage alcohol, the world’s top spirits marketer expects improvement moving forward, and says it will leverage its leading position to spearhead growth. Continue reading →

Posted in News on February 24, 2025

Leading Whiskies In The U.S. Aim To Restore Momentum

After a bull run over the past 15 years, whisk(e)y volume in the U.S. has slowed, with Impact Databank estimating that the total category—including flavored whiskies—was down 2% to 73 million cases last year (excluding flavors, the whisk(e)y category stands at 54.5 million cases). Still, high-end Bourbons and ryes eked out value gains as consumers continue to reach for premium and-above brands. Continue reading →

Posted in News on February 10, 2025

News Alert: Trump Officially Levies 25% Tariffs On All Goods From Mexico, Canada

President Trump followed through today on his threat to levy 25% tariffs on all goods from Mexico and Canada, with one exception being energy imports from Canada, which will face a 10% tariff. Continue reading →

Posted in News on February 1, 2025

Exclusive: High Noon, Crown Royal Push U.S. Spirits Market To 29th Straight Increase

While conditions have been difficult in the U.S. market over the past year, the spirits category posted its 29th consecutive annual gain by volume, with depletions up 2.5% to 306.6 million 9-liter cases, according to Impact Databank. Continue reading →

Posted in News on January 2, 2025

Impact Databank: Spirits Market To Rise For 29th Consecutive Year, Despite Slowdown

Despite nagging inventory issues, inflation concerns, and threats of new tariffs, the U.S. spirits industry is expected to post its 29th consecutive annual increase this year, according to the 2024 edition of The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast. Continue reading →

Posted in News on December 17, 2024

News Briefs for November 1, 2024

Diageo has launched a new 12-year-old blended whisky in Crown Royal’s Reserve Collection. Continue reading →

Posted in News on November 1, 2024

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