Tag Archive: Crown Royal
Canadian Whisky Seeks Renaissance With Upscale And Small-Batch Brands
Canadian whisky passed a milestone in 2009 when its U.S. sales slipped below 15 million cases for the first time in many years. Continue reading →
Posted in News on November 10, 2011Diageo In Global Tie-Up With Facebook
Diageo has come to a multimillion-dollar deal with social media juggernaut Facebook to expand the relationship between the two companies in drinks markets around the world. Continue reading →
Posted in News on September 19, 2011Diageo Rides Premium Progress To 3 Percent U.S. Sales Growth For FY
Despite continuing economic headwinds, Diageo rode improved operating margin driven by cost cuts and a marketing push behind its key brands to solid sales growth in the U.S. market in its fiscal full year, ended June 30. Continue reading →
Posted in News on August 25, 2011News Briefs for July 29, 2011
•Diageo’s Crown Royal has announced it will officially sponsor the 2012 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Continue reading →
Posted in News on July 29, 2011News Briefs for July 13, 2011
•Italian wine producer Santa Margherita has introduced a Chianti Classico Riserva extension to the U.S., in partnership with brand importer Terlato Wines International. Continue reading →
Posted in News on July 13, 2011News Briefs for June 29, 2011
•Crown Royal, which helped pioneer spirits brand sponsorship in NASCAR, will end its participation as a Roush Fenway Racing NASCAR team sponsor at the close of the 2011 season. Continue reading →
Posted in News on June 29, 2011
