Tag Archive: Crown Royal
Fireball Paces Whisk(e)y Category, Continuing Its Growth Run
While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →
Posted in News on February 5, 2024Diageo’s U.S. Spirits Sales Dip 2% In Fiscal First Half; Depletions Slightly Ahead Of Shipments
Diageo saw its North America business—accounting for 37% of global sales—slip 2% to $4.1 billion in its fiscal first half ended in January, as the company lapped double-digit gains from a year ago across segments including Tequila, whiskey, and RTDs. Continue reading →
Posted in News on January 31, 2024Flavored Whisk(e)y Marketers Focus On Seasonal Rollouts
In the second part of our look at the flavored whiskies category, marketers tell SND that a seasonal focus is playing a bigger role lately in the sector, which is projected to reach a new record at 18.25 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 13, 2023Flavored Whiskies Head For New U.S. Record In 2023
Despite slower growth in the broader drinks market recently, the flavored whisk(e)y segment continues to trend upward, with Impact Databank projecting that depletions will reach 18.25 million cases in the U.S. this year, up from 14 million cases in 2019. Continue reading →
Posted in News on December 12, 2023News Briefs for November 2, 2023
•Bacardi-owned single malt Scotch Aberfeldy has released a 25-Year-Old limited edition. Continue reading →
Posted in News on November 2, 2023Mid-Year Update: The Leading Whiskies In The U.S., Part 2
In part one of this mid-year update on the whisk(e)y category in the U.S., we discussed the leading American whiskies in the market. Continue reading →
Posted in News on August 17, 2023
