Exclusive news and research on the wine, spirits and beer business

Tag Archive: Cutwater

Exclusive: Tequila, RTDs Lead The Way Among Impact’s “Hot Brand” Spirits

Each year, Shanken’s Impact Newsletter honors the best-performing brands across the industry with its “Hot Brand” awards. Continue reading →

Posted in News on March 31, 2025

Total Wine Sees Buzzballz, Cutwater, Tito’s, Don Julio Drive Super Bowl Sales

Buzzballz, Cutwater, and Tito’s were the big winners in terms of Super Bowl sales this year, according to data released by Total Wine & More. Continue reading →

Posted in News on February 11, 2025

News Briefs for October 16, 2024

Brown-Forman has released Old Forester King Ranch Edition, the third Texas-exclusive Bourbon from the Kentucky-based distillery. Continue reading →

Posted in News on October 16, 2024

Spirits-Based RTDs, Part 1: The Major Players Driving Growth

Spirits-based RTDs and ready-to-serve cocktails have been a driving force in the market the past few years, with the category projected to approach 60 million cases this year, up from less than 30 million cases in 2021, according to Impact Databank. Continue reading →

Posted in News on December 4, 2023

RTD “Hot Brands,” Part Two: New Contenders Rising Fast

While many of the spirits industry’s heavyweights have leveraged the trend toward canned cocktails, competitors from the beer business as well as all-new startups are also gaining ground in the category, as reflected by the deep ranks of Impact’s RTD “Hot Brands” roster. Continue reading →

Posted in News on June 2, 2023

High Noon Leads A Host Of “Hot Brand” RTDs

Twenty-two spirits- and wine-based ready-to-drink labels qualified as Impact “Hot Brands” this year, with consumers continuing to flock to the category. Continue reading →

Posted in News on May 24, 2023

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