Tag Archive: Del Maguey
Mezcal Marketers Look To Reignite Growth
After a long-term growth run in the U.S. the mezcal category stalled over the past two years, registering 580,000 cases in 2024 on a 55,000-case decline, according to Impact Databank. Continue reading →
Mezcal On Track For Further Gains, Despite Short-Term Slowdown
While still a fraction of the size of Tequila, the dominant agave spirit, mezcal is benefiting from an influx of new brands and extensions, catering to both category aficionados and first time drinkers. Continue reading →
Posted in News on February 14, 2024Bacardi Acquires Full Control Of Ilegal Mezcal
Bacardi Ltd has announced the completion of a deal that makes the company the sole owner of Ilegal mezcal. Continue reading →
Posted in News on September 11, 2023Mukherjee: Pernod Deploying “Multifaceted” Strategy To Win In Complex Market
Pernod Ricard North America chairman and CEO Ann Mukherjee updated the market this morning on the company’s strategy as it gets deeper into the second half of its fiscal year. Continue reading →
Posted in News on March 23, 2023News Briefs for March 8, 2023
•Beam Suntory has expanded its RTD offerings, launching a new line of Jim Beam branded flavored malt beverages through the company’s partnership with the Boston Beer Company. Continue reading →
Posted in News on March 8, 2023Leading Players See Ongoing Upside For Mezcal
While the surge in agave spirits in the U.S. has mostly been driven by Tequila—now the second-largest spirits category in value, after vodka—mezcal is also seeing impressive growth, albeit from a small base. Continue reading →
Posted in News on February 14, 2023
