Tag Archive: Del Maguey
Mezcal Continues Its Move Into The Mainstream
While Tequila remains one of the fastest-growing categories in the entire beverage alcohol industry, agave supply issues have affected some producers, and high inflation has curbed demand somewhat. But the much smaller Mezcal segment continues to grow at double-digit rates, according to Impact Databank, as the on-premise sector’s recovery continues. Continue reading →
Posted in News on December 12, 2022Interview, Part 2: John Barrett, CCO, Pernod Ricard USA
In the second part of our interview, Pernod Ricard USA chief commercial officer John Barrett discusses the categories driving on-premise growth this summer, as well as how the company plans to continue supporting the bar and restaurant channel moving forward. Continue reading →
Posted in News on August 11, 2022As The On-Premise Recovers, Mezcal Resumes Upward Trajectory
After a 50% surge three years ago, export volumes of mezcal to the U.S. advanced by just 12.5% in 2020, as growth slowed significantly due to the pandemic’s crippling effect on the on-premise sector—where Mezcal had derived much of its previous momentum. Continue reading →
Posted in News on April 11, 2022Mezcal Returns To Strong Growth After 2020 Slowdown
With much of its previous growth coming from the on-premise, mezcal slowed significantly during the pandemic, as lockdowns shuttered bars and restaurants across the country for much of last year. Continue reading →
Posted in News on June 29, 2021U.S. Surpasses Mexico To Become Top Market For Mezcal
Mezcal continued its steep growth curve last year as global shipments of the agave-based spirit rose 26% to 827,000 9-liter cases, according to the Consejo Regulador del Mezcal. Continue reading →
Posted in News on May 11, 2020Mezcal: Smoky Spirit Finds A Growing Audience
While the entire mezcal category is still smaller than many individual Tequila brands, mezcal is emerging as a dynamic growth area. Continue reading →
Posted in News on February 10, 2020
