Tag Archive: DeLeón
Diageo Backs DeLeón Tequila With Biggest Ad Effort In A Decade
DeLeón Tequila is receiving a push from brand owner Diageo this fall, with the company unveiling a new “Bold Spirits, Rise” campaign aimed at younger LDA consumers. Continue reading →
Posted in News on November 21, 2024Diageo, Combs Settle Dispute, With Diageo Gaining Control Of DeLeon
In case you missed yesterday’s news alert, Diageo and former partner Sean “Diddy” Combs have settled their recent disputes out of court, with Diageo gaining full control of the DeLeón Tequila brand and Combs voluntarily dismissing his lawsuits against the company. Continue reading →
Posted in News on January 17, 2024Report: Diageo Again Urges Court To Keep Combs Out Of DeLeon Ads
Diageo has urged a New York court for a second time to prevent former partner Sean “Diddy” Combs from appearing as the face of DeLeon Tequila, following multiple sexual assault allegations against Combs in recent weeks, Rolling Stone reported. Continue reading →
Posted in News on December 6, 2023Diageo Cites Combs Abuse Allegations In Ongoing Legal Battle
In a letter to a New York court, Diageo cited sexual abuse claims against former partner Sean “Diddy” Combs in its bid to stop Combs from serving as the face of DeLéon Tequila, CNBC reported. Continue reading →
Posted in News on November 27, 2023Diageo Makes Another Bid At Arbitration In Combs Case
Diageo is formally appealing a New York state court decision to deny its bid to arbitrate its ongoing dispute with Sean “Diddy” Combs, its former business partner on Ciroc vodka and DeLeon Tequila. Continue reading →
Posted in News on October 9, 2023Exclusive: Tequilas, Whiskies Lead Impact’s “Hot Prospects” Spirits List
Each year, Impact recognizes the fastest-growing smaller brands from around the business with its “Hot Prospect” awards. Continue reading →
Posted in News on September 7, 2023
