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Tag Archive: DeLeón

Diageo Severs Ties With Longtime Partner Sean Combs

In case you missed yesterday’s news alert, Diageo has fired back against longtime partner Sean “Diddy” Combs and his Combs Wine & Spirits company after the latter filed a complaint against the drinks giant in New York state court earlier this month. Continue reading →

Posted in News on June 28, 2023

Longtime Partners Diageo, Sean Combs At Odds, As Latter Files Suit

Sean “Diddy” Combs and Combs Wines and Spirits LLC have filed a lawsuit against Diageo in New York state court, alleging that the spirits giant neglected to properly promote DeLeón Tequila and Cîroc vodka, two brands on which it’s partnered with Combs. Continue reading →

Posted in News on June 1, 2023

News Briefs for October 11, 2016

•Pernod Ricard is unveiling two new luxury single malt Scotch whisky expressions under its Longmorn brand, including a 23-year-old and a 16-year-old. Continue reading →

Posted in News on October 11, 2016

Proximo Enters Burgeoning Mezcal Segment With Creyente Brand

Proximo Spirits is moving into the small but fast-growing mezcal category with a new upscale brand, Creyente. Continue reading →

Posted in News on May 18, 2016

Exclusive: Proximo To Debut Virginia Black Whiskey Created By DeLeon Founder

Proximo Spirits will launch a new American whiskey offering from DeLeon Tequila founder Brent Hocking on May 1. Continue reading →

Posted in News on April 20, 2016

After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround

After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.

Continue reading →

Posted in News on November 16, 2015

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