Tag Archive: DeLeón
Brown Spirits Ramp Up Innovation Efforts, As Flavored Vodka Shifts Gears
With vodka’s growth cooling and the whisk(e)y renaissance in full swing, brown spirits are leading innovation efforts across the U.S. market, courting both connoisseurs with upscale, craft-like offerings and neophytes with a variety of entry-level and flavored options. Continue reading →
Posted in News on June 12, 2015News Briefs for April 14, 2015
•Diageo and Sean “Diddy” Combs are backing their luxury DeLeón Tequila brand with a new millennial-targeted campaign. Continue reading →
Posted in News on April 14, 2015Diageo Completes Acquisition Of Don Julio
Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →
Posted in News on February 27, 2015News Briefs for February 6, 2015
•Combs Wine & Spirits, the spirits company founded by entertainment mogul Sean “Diddy” Combs in 2013, has appointed Dia Simms to the role of president. Continue reading →
Posted in News on February 6, 2015Diageo and Diddy’s DeLeón Expanding With More Accessibly Priced Range
DeLeón Tequila, the luxury Tequila brand co-owned by Diageo and Sean “Diddy” Combs, is attempting to broaden its appeal by introducing new extensions priced a bit lower than its existing range. Continue reading →
Posted in News on November 20, 2014Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →
Posted in News on May 21, 2014
