Tag Archive: DeLeón
Diageo’s Post-Cuervo Tequila Strategy Emerges, With Two Deals In Three Weeks
Speaking to SND just after Diageo’s joint play for prestige Tequila DeLéon with Sean Combs, Diageo North America president Larry Schwartz said his company was eyeing more activity in Tequila. Continue reading →
Posted in News on January 27, 2014Diageo Is Bullish On DeLeón, But Is Also Open To More Tequila Deals
Diageo North America president Larry Schwartz is intent on quickly replacing the profitability lost with the departure of Jose Cuervo from the company’s Tequila portfolio, and while he’s extremely bullish on the prospects of both Don Julio and new acquisition DeLeón, he says that more moves may soon be on the way. Continue reading →
Posted in News on January 9, 2014
