Tag Archive: Dewar’s
As Single Malt Thrives, Blended Scotch Looks To Turn The Corner
As whiskies surge in the U.S. market, blended Scotch is being left out of the boom. Continue reading →
Posted in News on October 19, 2016Exclusive: Mike Dolan And Swizz Beatz On Bacardi’s New Cultural Platform
Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →
Posted in News on July 14, 2016Impact Seminar Snapshot: Diageo, Bacardi, William Grant Firmly Focused On Future
Diageo, Bacardi and William Grant & Sons market some of the most established and best-known spirits brands in the world. However, in addressing attendees at last week’s 40th annual Impact Seminar, top executives from all three companies stressed the need to embrace change as a core element for achieving success in today’s drinks market. Continue reading →
Posted in News on March 17, 2016Bacardi Releasing New Round Of Single Malts
Bacardi USA is readying the release of single malt Scotches from distilleries that contribute to the company’s Dewar’s blended Scotch brand. Continue reading →
Posted in News on September 10, 2015News Briefs for May 12, 2015
•E.&J. Gallo has rolled out the latest addition to it Viniq shimmering liqueur line, Viniq Ruby, nationwide. Continue reading →
Posted in News on May 12, 2015Bacardi Merges Global Creative, Digital And Media Duties With BBDO, OMD
Bacardi Ltd. is consolidating the creative, digital and media operations for its core portfolio via a new partnership with BBDO Worldwide and Omnicom Group’s OMD Worldwide. Continue reading →
Posted in News on April 16, 2015
