Tag Archive: Dewar’s
Bacardi Plans New Dewar’s Offerings To Tempt Bourbon Drinkers
Bacardi Ltd. is backing its Dewar’s Scotch label with a robust innovation agenda as it looks to reinforce the brand’s position as an authentic, accessible whisky option for Millennial consumers. Continue reading →
Posted in News on December 1, 2014News Briefs for November 26, 2014
•Bacardi Ltd. has appointed Jacques Tortoroli as its chief administration officer (CAO), effective December 1. Continue reading →
Posted in News on November 26, 2014Diageo Debuts New Global Campaign Touting Johnnie Walker’s Upscale Tiers
Diageo is backing its Johnnie Walker Scotch whisky brand with an ambitious new global advertising campaign focused on four of the brand’s upscale expressions. Continue reading →
Posted in News on October 30, 2014Blended Scotch Players Tout New Expressions In Bid To Revitalize The Category
With sales of Bourbon and Irish whiskey soaring, blended Scotch brands are feeling the heat in the U.S. market. Continue reading →
Posted in News on October 24, 2014EXCLUSIVE: Dewar’s Unveils New Ad Campaign, Global Repack
Bacardi-owned Dewar’s Scotch is rolling out a new global campaign under the title “Live True.” Continue reading →
Posted in News on April 7, 2014News Briefs for May 20, 2013
•Bacardi-owned Dewar’s Scotch is supporting the recent launch of its Highlander Honey extension with a new television ad campaign. Continue reading →
Posted in News on May 20, 2013
