Tag Archive: Diageo North America
Impact Databank Crunches The Numbers On Bourbon’s Super-Premium Boom
Bourbon has been on a phenomenal run over the past few years, and its upswing shows no sign of slowing anytime soon.
Deirdre Mahlan Named President, Diageo North America, Amid Executive Shuffle
Following the announcement in recent days that Diageo North America president Larry Schwartz will retire at the end of 2015, the drinks giant has named current Diageo chief financial officer Deirdre Mahlan as Schwartz’s successor. Continue reading →
Posted in News on June 30, 2015EXCLUSIVE: Diageo North America President Larry Schwartz To Retire After Illustrious 40-Year Drinks Industry Career
Diageo North America president Larry Schwartz has announced his retirement, 40 years to the day after he began his illustrious career in the drinks industry. Continue reading →
Posted in News on June 15, 2015The 39th Annual Impact Marketing Seminar Highlighted By Thought Leaders From The Drinks Industry And Beyond
The 39th annual Impact Marketing Seminar was held yesterday at New York City’s Pierre Hotel. Continue reading →
Posted in News on March 20, 2015Exclusive: Whisk(e)y Looms Large Among Spirits “Hot Brands,” As Vodka Also Has Strong Showing
2014 was a challenging year for the U.S. spirits market. Growth has been slowing over the past few years, and many of the market’s top sellers lost ground last year. Despite this, there was an abundance of standout performers across the market, as evidenced by the impressive breadth of the latest list of Impact “Hot Brands,” which includes 20 spirits entries. Continue reading →
Posted in News on March 19, 2015News Briefs for February 2, 2015
•Juan Rovira is leaving his post as chief marketing officer for Bacardi North America. Continue reading →
Posted in News on February 2, 2015
