Tag Archive: Diageo
Diageo Acquires Non-Alc Spirits Brand Ritual, Says Consumers Remain Cautious
Diageo has acquired zero-proof spirit label Ritual, bolstering its presence in the growing non-alcoholic drinks sector. Continue reading →
Posted in News on September 26, 2024News Briefs for September 19, 2024
• Diageo-owned Bulleit is adding a 10-year rye whiskey as a new permanent part of its core range. Continue reading →
Posted in News on September 19, 2024News Briefs for September 6, 2024
•Diageo has released Baileys Cinnamon Churros, the latest limited time offering from the Irish Cream brand. Continue reading →
Posted in News on September 6, 2024Diageo Bets on Blue with New Johnnie Walker Push
Diageo has announced a new partnership with Ebon Moss-Bachrach and Courtney Storer—two key members of television show The Bear—for a new marketing push for Johnnie Walker Blue Label. Continue reading →
Posted in News on September 5, 2024News Briefs for August 28, 2024
•Casa del Sol, the Tequila brand cofounded by actress Eva Longoria, has struck a national distribution deal with Southern Glazer’s, under which SGWS will handle the label across 41 U.S. markets and Canada. Continue reading →
Posted in News on August 28, 2024Impact’s “Hot Brand” Whiskies Tracking Further Growth At Mid-Year
Earlier this year, 14 spirits labels earned Impact “Hot Brand” honors for their 2023 performances, leading industry growth over the past year. Continue reading →
Posted in News on August 19, 2024
