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Tag Archive: Diageo

News Briefs for Tuesday February 6, 2024

•Brown-Forman is debuting Batch 2 of Jack Daniel’s 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey as the latest releases in the brand’s annual Aged Series. Continue reading →

Posted in News on February 6, 2024

Fireball Paces Whisk(e)y Category, Continuing Its Growth Run

While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →

Posted in News on February 5, 2024

News Briefs for February 5, 2024

•Pernod Ricard’s Irish Distillers has released the next innovation in its Method and Madness series with an expression finished in virgin Garryana oak barrels. Continue reading →

Posted in News on February 5, 2024

Diageo’s U.S. Spirits Sales Dip 2% In Fiscal First Half; Depletions Slightly Ahead Of Shipments

Diageo saw its North America business—accounting for 37% of global sales—slip 2% to $4.1 billion in its fiscal first half ended in January, as the company lapped double-digit gains from a year ago across segments including Tequila, whiskey, and RTDs. Continue reading →

Posted in News on January 31, 2024

Diageo Forms New “Breakthrough Innovation” Unit

Diageo has formed a new Breakthrough Innovation team focused on generating the next phase of growth in the drinks industry. Continue reading →

Posted in News on January 25, 2024

News Briefs for January 24, 2024

•Brown-Forman is debuting the winter 2024 Distillery Series release from Woodford Reserve: Double Double Oaked. Continue reading →

Posted in News on January 24, 2024

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